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Oct 15, 2019

Business owners need to know that their advertising money is being spent to acquire customers and not just be reaching some random Facebook profiles. A Facebook post boost isn't actually acquiring customers. All it does is just increase your brand awareness. Focus on sales conversion, not on branding. Think about your...


Oct 8, 2019

Elizabeth Smart on the Cheers To Business podcast

Karen and Cadie talk with survivor, author, public speaker, and businesswoman Elizabeth Smart. They discuss who Elizabeth Smart is today, how she manages her media and speaker career, and how she turned being a victim into victory. Plus, the Cheers ladies give their thoughts on Elizabeth's recent FOCUS Women's...


Oct 1, 2019

Melissa Cross on the Cheers To Business podcast

Are you giving your employees the right environment to be the most productive? Are you presenting your brand properly to your customers and the customers that you want? On this episode, Karen discusses the importance of first impressions, consistent branding, and marketing a legendary local brand with McAleers Office...


Sep 24, 2019

Cheers To Business - content marketing with Johnny Gwin

In this episode, Karen talks with show producer Johnny Gwin about content marketing, podcasting, and becoming a local celebrity to grow your brand and business. Content marketing is any entertaining and informative digital media that makes your audience know you, connect with you, and drives them to become a fan...


Sep 16, 2019

Crystal Sears talks with Karen of Cheers To Business

Are you leaving money on the table year after year by not having the right retirement plan? In this episode, Karen talks with the Mobile, Alabama employer, employee, and personal retirement plans TPA specialist Crystal Sears of Azalea Administration. Crystal explains the ins and outs of all the options employers and...