Oct 29, 2019
This is Part 2 of the power of digital marketing with Mr. X. Mr. X gives Karen more strategic advice for using targeted Facebook ads to increase your lead generations and increase sales conversions. Plus, Karen gets some specific marketing tactics on setting up a website that sells, filling a sales funnel, and getting the most bang for your marketing dollars.
Check out Ep.55: The Power of Digital Marketing with Mr.X
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Key Takeaways
Focus your marketing on sales conversions, not just branding.
Build a website that not only tells but sells.
Know your core customer, how to find them, and how to get them in your sales funnel.
Learn more about Karen Simmons & Cadie Gaut
Karen Simmons
Payroll Vault - Mobile & Baldwin Counties
Cheers To:
A digital paid ad is going to take your customer to your website. From there, you're going to need to have repeated exposures. And that's called a sales funnel. - Mr.X
After you've done this paid advertising and a lead gets to the website, your website should be able to make a sale. It must be able to accept a payment or at least get them into some type of telephone sales or contact situation. - Mr.X
Set up a buy now, call me, or request a meeting button on your website. It needs to be straightforward and easy; otherwise, you're going to run customers off. - Mr.X
Determine who your core buyers are and then go to Facebook and use their interest to target your ads to that specific market. Your ads will convert more. - Mr.X