Feb 4, 2020
In this raucous episode, the Cheers Ladies laugh and learn with John Serda, owner of Serda's Coffee and Serda Brewing Company. John tells the origins of his love and knowledge of the coffee business, becoming a teenage brewmaster, and dispels some common entrepreneurial myths. Plus, he candidly explains his philosophy of knowing your customers and not letting your business own you.
> Discipline is essential when working for yourself.
> Don't let your business own you.
> Never ignore your customer's tastes.
> Be productive, not busy.
You have to have discipline. That's the biggest lesson I've learned so far. - John Serda
Everybody thinks when they're getting into their own business, they'll get to work when they want to because I work for myself. That is not how it works. - John Serda
Sometimes the business will own you, so you have to have discipline. - John Serda
Nine out of 10 times when somebody says they want to start a business, I can tell whether or not they're going to do it and if they're going to succeed. - John Serda
It takes a lot of discipline to be able to wake up in the morning and sit down and go to work when you don't have somebody telling you to have to do this or that, have a real strict deadline, and write a real business plan. - John Serda
It's hard to write a business plan, especially if you've never written one. - John Serda
I like to make beers that I like, but it doesn't matter what you like. It's what your customers like. - John Serda
Am I being productive or just busy? - John Serda
I try to do the things on my list that are actually going to move me forward, and that keeps me busy. - John Serda