Oct 15, 2019
Business owners need to know that their advertising money is being spent to acquire customers and not just be reaching some random Facebook profiles. A Facebook post boost isn't actually acquiring customers. All it does is just increase your brand awareness. Focus on sales conversion, not on branding. Think about your customers and figure out who your core buyer is. Then, go to Facebook and segment and target your audience with their known interests with your digital ads to convert more. Turning paid advertising into profits is the most profitable skill any business owner or a digital marketer can have today. - Mr. X
In this episode, Karen talks with the mysterious and digital marketing svengali, Mr. X. Because of some double-secret probation legal entanglements, Karen cannot reveal Mr. X's name, but trust her when she says you will get a ton of knowledge from this guest. Learn what makes digital marketing so lucrative, why a business needs to look into these powerful marketing tools, and how to get started turning your ads into new customers and revenue.
The three components of digital marketing: content marketing, Search Engine Optimization (SEO), and paid media.
Digital paid advertising is the most valuable asset that a business owner can have today.
Branding advertising is about getting awareness out. Digital Marketing is converting a customer.
Learn more about Karen Simmons & Cadie Gaut